How to Convert Your Leads into PI Agency Clients
Leads are everywhere if you have the methods needed to capture them for your business. The problem is that they often stay in the lead stage. What is needed is a way to take them from being interested...
View ArticleHow Much Time Should You Spend Marketing Your PI Business?
Marketing is a big part of any business especially when you are just starting out. It would be nice if customers would start flooding in when you hang your sign but that is not going to be the case....
View ArticleWriting and Grammar Skills for Private Investigators
You probably didn't know that you had to go back to school did you? You don't need a degree in English or creative writing but you will need a firm grasp on grammar in order to produce the type of...
View ArticleCreating Quality Backlinks to Your Private Investigator Site
Just like marketing offline, you need to present yourself online where your potential customers can find you. this means creating as many avenues as you can that lead back to your front door (your...
View ArticlePrivate Investigator Marketing: Becoming a Contributor to Private...
One way to increase your visibility and that of your private investigator company is to become a magazine contributor. Gain the attention of those within your business by writing articles in the...
View ArticleHow to Choose a Private Investigation Niche
Private investigation is similar to other professions in that you may specialize to make yourself more marketable and your business more profitable. In business, marketing to a niche zeros in on your...
View ArticlePrivate Investigator Marketing - Getting Involved with Local Events
Offline marketing involves getting out there and putting a face to your business enterprise. In the name of marketing and promotion, use your status as a private investigator to engage the community...
View ArticlePrivate Investigator Marketing Using LinkedIn
Gaining exposure for your private investigator business is not just about marketing to potential clients but also to your peers. There is the possibility of creating meaningful connections that can...
View ArticleArticle Marketing for the Private Investigator
Even if you operate out of a brick and mortar store, the Internet holds many possibilities for marketing as a private investigator. One way to gain more visibility is to establish yourself as an expert...
View ArticleBuilding your Private Investigator Brand
Private investigators are professionals who run a business. As such, they need a way to identify their enterprise to others. To stay competitive and build a solid client base, learn to build a brand.
View ArticleShould Private Investigators use Pay Per Click Advertising?
When it comes to advertising your private investigator business online, you have free and paid choices. One paid choice is pay per click advertising. As a PI, should you be using it? Is it for you?
View Article7 Sites to Market Your Local Private Investigator Business
Even though you operate your private investigator business from a brick and mortar building, people can still find you through online means. Here are 7 sites that you can use to market your local...
View ArticleAdvertising Your Private Investigator Business On Craigslist
As a private investigator, advertising is a crucial part of your business plan. Without it, the word won't spread about your services. One way to advertise is to put out an ad on Craigslist. The truth...
View ArticleHow Customer Service Can Float or Sink Your PI Business
When it comes to service businesses, making the customer happy is good for growth and reputation. The same goes for a PI business. If you don't pay attention to customer service, it may come back to...
View ArticlePrivate Investigator Marketing: Creating a YouTube Commercial
Traditionally, private investigators are known for their ability to blend in and remain unseen. In the modern world, that won't get you any business at all. Today's private investigators need to be...
View ArticlePrivate Investigator Marketing: Join Local Business and Professional...
Part of being a business owner in a community is to get to know that community. That can be accomplished by getting involved in civic organizations. We are specifically talking about those that will...
View ArticlePrivate Investigator Marketing: Participate in Trade Shows
Rarely do you have a captive audience where you can talk to a group of people about what you do and how your services can help them. One of those rare opportunities can come your way as a participant...
View ArticlePrivate Investigator Marketing: Should You Hire a Virtual Assistant?
At the start of your private investigator business, funds may be short. You may even be operating alone until you can afford to hire another associate. If you find yourself needing help, maybe hiring a...
View ArticlePrivate Investigator Marketing: Using Past Clients to Gain Future Work
Strong businesses have a loyal customer base. For a private investigator, that means not just repeat business, but also customers who are willing to refer you to their friends and family members. Keep...
View ArticlePrivate Investigator Marketing: Using Past Clients to Gain Future Work
Strong businesses have a loyal customer base. For a private investigator, that means not just repeat business, but also customers who are willing to refer you to their friends and family members. Keep...
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