Identify your Business Strengths in Order to Focus your Business Efforts
When it comes to a business, there are several different specialties that most can take. As a private investigator, this is also true. Defining your market can help you to focus business efforts in the...
View ArticleWhat to Look for in Report Writing Software for Private Investigators
You may be using Microsoft Word or some other general-purpose word processing program for your report writing needs. But while these programs can help you reach your report writing goals, they might...
View ArticleIs your PI Agency Marketing to the Best Potential Customers?
When it comes to private investigators, people have preset notions about what they do and who they are. Could those preconceived notions be hindering your business? Find out what clients are best for...
View ArticleDoes Your PI Marketing Support Your Business Goals?
When it comes to business, you attract your clients through your marketing strategies. It all begins with a marketing plan. In order to make those strategies pan out, they need to support the business...
View ArticleImprove the Quality of your PI Business to Boost Your Marketing
The goal of marketing is to speak well of your business and your skills in an effort to attract more clients. A problem develops when there is a discrepancy between what you say you can do and what you...
View ArticleHow to Find Pre-Foreclosure Investment Properties
With the increasing popularity of real estate investing, investors are looking for a wide variety of property types in order to help them meet their investment goals. With the recent ups and downs in...
View ArticleWhy Even Private Investigators Should Build a Mailing List
Mailing lists are thought of as a tool for online marketers but they can also be useful for those who aren't necessarily selling something with their online website. As a private investigator you are...
View ArticleShould you Use Google's AdWords to Market your PI Agency?
When considering your marketing strategy in the online realm, take a look at all of the offerings available to you. Advertise online in ways that are similar to more traditional offline methods but...
View ArticleUse Content Marketing to Boost Your Investigation Website Traffic
Anyone with an Internet presence can tell you that content is still king. As long as people use this powerful tool to search for the information that they seek, there will be a need for up-to-date,...
View ArticleCreating Videos That Drive Traffic to Your PI Business
People love to read new information and see it as well. Combine both through videos that can drive traffic to your PI business. Here are a few tips to help you get going.
View ArticleCreating a Marketing Budget for Your Private Investigator Business
Marketing isn't just about creating ads for your PI agency. It involves all four phases of the sales process: lead generation, lead conversion, lead followup and database marketing to existing client....
View ArticleShould Private Investigators Use a Marketing Service?
Are you having trouble with the marketing piece of your business? Getting the word out about who you are and what you do can build or tear down your enterprise. Could you use the help of a marketing...
View ArticleManaging your PI List: Using Autoresponder Services to Capture Leads
Lists are important, especially for service-based businesses like private investigators. These are your leads and they mean more paying clients. But, you'll have to coax your list by staying in contact...
View Article5 Tips for Organizing your PI Report
As a private investigator, it is your job to turn surveillance information, recordings, eyewitness accounts and other tidbits into some recognizable form for your clients. Your file may be as thick as...
View ArticleYour PI Business Needs an Answering Service
Private investigating is a service business. Part of your success depends on meeting the client's needs. This might require a lot of conversation. To best serve the needs of your clientele, your PI...
View ArticleUsing Transcription Services for Report Writing for Private Investigators
As a private investigator, you are busy. Even if you are only running one or two investigations at the time, it takes a lot of legwork to gather the information you need for a client. Transcription...
View ArticleLocal Marketing for Investigators: Making the Most of Google Local
With all the talk about a website presence, many businesses are missing the profitable opportunity in their own back yard. For a private investigator, your back yard is where you primarily operate....
View ArticleMarketing Strategies for Private Investigators
Private investigating is a service business. You meet the needs of various clients and strive to do it well. Depending on their needs, that means having a network you can rely on to help you achieve...
View ArticleProduct Marketing: Leveraging Your PI Expertise
As a private investigator, there are many facets to your services that others don't know about. What does it take to operate your business? When you handle a case, what tools and equipment do you need...
View ArticleWhy a Private Investigator Needs to Understand Their Audience
Being a good private investigator means much more than simply being able to carry out your duties in the field. A private investigator provides a service to his or her client, and the scope of those...
View Article